How to Choose a WordPress Theme: A Beginner’s Guide



A theme is, without a doubt, one of the most important elements of a WordPress website. It dictates how your website appears and the way guests work together with your website content material.  


If you’ve decided to construct your website on the WordPress platform – congratulations! You may be becoming a member of a neighborhood of millions of users, supported by hundreds of builders who constantly work to enhance and develop new options for the platform. Due to this steady help and growth, you’ll have loads of choices in relation to choosing a theme for your website. It is a blessing, however, it will also be considerably of a mini headache since there are such a lot of choices.  


How do you select a theme? What’s the proper decision for you? In this submission, you’ll be taught all about WordPress themes and what components to think about when selecting a theme, so you may construct an internet site in line with your imagination and prescient.


What’s a WordPress theme?


Simply put, a WordPress theme is a gaggle of records data that work collectively to create the design of your website. This embrace template records data, fonts, stylesheets, photos, and presumably JavaScript records data. All these records data change how your posts and pages are displayed. Themes can manage one thing as giant as your website’s format, or as small as the colors of your hyperlinks.


How do WordPress themes work?


WordPress websites want three important components: the WordPress core code, plugins, and themes.  

The free and open-source WordPress core supplies a framework with important options for making a fundamental WordPress website, however customizing that website is determined by a person’s decisions of themes and plugins. 


Themes add extra code to the WordPress core, which adjusts the looks and format of your website. Each WordPress website wants a theme in an effort to perform correctly. Themes, together with plugins, assist you to manage your website’s look and add specialized features. Completely different mixtures of those components account for the huge variation in WordPress websites, from small private blogs to the advanced websites of enormous companies. For example, some themes additionally include extra options designed to help particular niches, corresponding to images or e-Commerce. 


Altering your WordPress theme receives changes to your weblog content material, pages, customers, or different data saved in your database. Your theme solely adjustments how all that data is exhibited to your website guests.  


How do you put in a WordPress theme?


If you happen to don’t know how one can set up a WordPress theme, let’s rapidly undergo that course on this part.



You may set up WordPress themes instantly out of your website’s admin dashboard. You will discover themes from the WordPress theme directory that comes with each WordPress setup. So as to add a brand new theme, in your left navigation, search for Appearances -> Themes. If you happen to click on the + block, you’ll then be taken to the theme listing.


The theme part in your WordPress admin


The listing features a library of free themes, in addition to premium choices. It permits customers to seek themes by identifying or by particular options, corresponding to the coloration palette, layouts, and even the aim of your website. 


The WordPress theme listing the place you may seek themes


To put in a theme from the theme listing, merely choose the theme you need and click on “Set up”. As soon as the theme records data have been put in, activate the theme and start customizing its options.


It’s also possible to obtain themes free of charge from a world neighborhood of WordPress customers and builders from around the globe. The downloaded theme will come within the type of a .zip file. To put in a theme bought or downloaded elsewhere, merely click on Add Theme and add the file to the installer in your dashboard and comply with the identical directions.


You may set up a downloaded theme by importing it to your WordPress


If you wish to change your theme, you may set up and activate one other one at any time—however, that might pose some issues. A brand new theme might not show your content material in an identical manner, and it might not combine properly with beforehand put in plugins or different options of the earlier theme. 


How do you select a theme?


The appropriate WordPress theme in your website is determined by many components like the location’s targets, your talent degree, and your price range. Ask yourself what the aim of your website is. Be sure you make a listing of the options your website wants in an effort to work the best way you need. Then take a look at a theme and see if it provides such options. Is the theme responsive? Does it supply loads of templates and customization choices to work with? There are a number of questions you ought to be asking yourself. On the


 the part we’ll go over the details you might want to take into account when selecting a theme.


Your website’s goal


The crucial factor in relation to theme choice is to think about the aim of your website. What’s your website about? Are you constructing a private weblog, a portfolio website, or are you making an attempt to promote your product online? If you happen to listen when searching online, you’ll discover that several types of websites have completely different layouts and designs.


An information website will look completely completely different from an e-commerce website, just because its functions are completely different. An information website might prioritize a web page format that enhances readability, whereas an e-commerce website might have pages with many columns to correctly show merchandise.


To know whether or not a theme suits together with your website’s goal or not, you may add a filter when trying to find themes instantly in your website’s WordPress or on


You may filter themes based mostly on their functions


Let’s say you’ve chosen the e-Commerce filter, these are a few of the choices you will note. If you choose schooling as a substitute, the choices you get will definitely be completely different.


Themes appropriate for e-Commerce web site


Remember that many themes are multipurpose, which means they’ll help quite a lot of website functions. A theme for a weblog might also help a portfolio website, whereas an e-Commerce theme might also work for an enterprise website. As well, some themes are designed to tailor to particular niches, like agriculture or wildlife websites. Builders normally state such data within the first few sentences of the outline of a theme. Therefore, it is best to at all times test a theme’s element to see whether it is appropriate for your website’s goal.


Subsequent to that, take into consideration what sort of options you really want in your website and test whether or not your theme helps that. For example, when you actually wish to have an auto-playing video background on your homepage, then it is best to test to see whether or not your theme helps that or not.


Lastly, search for a theme choice that displays the essence of your model and message. Take into account colors, layouts, and fonts that mirror your area of interest and appeal to your viewers. Some themes may be eye-catching, however laborious to learn—a specific drawback with “darkish” themes. Others may not convey the fitting message in your model. Be sure that your theme enhances different facets of your branding and the tone you wish to convey.


Responsiveness is a should!


Do you know that over 90% of the global internet population makes use of a cellular system to go surfing? Statistically talking, which means greater than 9 out of 10 folks use their cellular units to browse the web. Subsequent to that, Google tends to indicate mobile-friendly websites on prime of their cellular search outcomes.


For any individual seeking to construct an internet site, which means that your website’s theme should be optimized for cellular customers. Responsive themes (as soon as referred to as mobile responsive themes) can robotically regulate their format for the most effective presentation on screens of all sizes.  


These days most themes available on the market are responsive by default because of the emphasis on cellular units. However, it is best to at all times test your theme description to make certain your theme is mobile-friendly. 


You may simply check whether or not a theme is responsive or not by resizing your browser display. Your format and content material ought to regulate themselves to the display width as you’re resizing. Subsequent to that, you should use Google’s Mobile-Friendly Test for an extra thorough check. Simply copy the URL of a theme’s demo web page and paste it into the web page. 


Select a theme that helps standard plugins


As we talked about above, a mixture of themes and plugins lets you customize your website’s look and add specialized features. No matter the theme you choose, your website will nearly actually want plugins in an effort to add all of the options you need. Now, you don’t have to make use of plugins, however, they’re such highly effective and easy-to-use instruments that they are going to make your life loads simpler. 


Some themes include sure plugin options already put in. For instance, e-Commerce themes may embrace product pages and buying cart options. However, you may discover that you really want extra customization choices or extra elaborate options. If that’s the case, you may search for devoted eCommerce plugins corresponding to WooCommerce which can certainly present extra options than a theme ever may.


Subsequent to that, ensure that your theme is appropriate with key WordPress plugins for issues like website safety, remark administration, and e-Commerce. Well-liked, high-quality WordPress plugins are incessant


to date, so it’s vital that your theme is appropriate with the most recent model and may accommodate updates as they seem.


Select a theme that’s appropriate together with your website builder


If you happen to be a newbie, there’s an excessive likelihood you’re solely utilizing a web page builder to construct your website. It’s the benefit that we have these days – we don’t really want to have coding data to construct a working website.  


However, do you know that not all themes are appropriate with each website builder available on the market? If you happen to utilize the Gutenberg block editor to construct your website, then most themes can be appropriate as a result of WordPress’s default manner of constructing an internet site. However, when you’re utilizing a third-party builder such as the Bluehost Website Builder, it is best to actually test in case your theme of alternative is appropriate with such a builder or not. That is normally acknowledged in a theme’s description. 


Select a theme that matches your WordPress talent


WordPress themes can be found for customers of all talent ranges, so it’s vital to pick a theme that’s acceptable to your talents. If you happen to not be a designer or developer, search for theme options and instruments that assist you to customize and handle your website without enhancing its code. One of all these instruments is the web page/theme builder. 


A theme builder allows you to exchange all or a few of your WordPress themes together with your customized designs. You should have much more customization choices in comparison with the default Gutenberg editor. If a theme has a builder, then you will note it being talked about within the theme’s description.


Preserve your theme mild and easy


Many free and premium WordPress themes include a variety of flashy layouts, animation, and crowd-pleasing, fancy fonts. They could look thrilling however can find yourself being off-putting to customers. Most of the time, simplicity is your greatest buddy in relation to website design. That is very true when you’re simply beginning out with website construction and don’t have a ton of expertise.


Be sure that your theme choices and templates are clear and easy, in order that it’s simple so that you can preserve and straightforward your guests to make use of. Search for loads of white area on submitting pages and room for visually placing photos that don’t distract out of your content material. Select themes with easy-to-read fonts and with sufficient customization potential.


A clear and easy theme normally corresponds with a light-weight weight theme. Whereas themes filled with high-quality photos and results are good to take a look at, they’re typically very heavy. Excessive-quality photos typically imply giant file measurement, and fancy results require a number of code to work, each of which decelerates your web page efficiency. Easy themes are lighter, permitting your website to load a lot quicker. And fast-loading websites are what Google actually likes. If you happen to actually need it, you may at all times add extra design components later through the use of plugins (or customized CSS if you understand how that works).


Select your theme based mostly on opinions


WordPress at the moment powers greater than 75 million websites worldwide, so make the most of this large neighborhood when selecting a theme for your website. A stable indicator of a theme’s high quality is scores and opinions supplied by customers themselves.


You may test a theme’s score and opinions on by clicking “extra information” within the theme listing. It’s best to select a theme with an excessively lively setup, many four or 5 star scores, and good opinions. It’s identical when you get your theme from a third-party market, buyer opinions will let you know if a theme is sweet or not. There are at all times some low score/unhealthy opinions right here and there for any themes, even the best-rated ones. But when the variety of unhealthy opinions/scores is unusually excessive, then it is best to actually take precautions by studying the opinions or taking into account different themes.


Different attention-grabbing factors you could wish to take into account


1: Is the theme Search engine optimization-friendly? The theme you select performs a vital position in your website’s Search engine optimization efficiency. You may have an incredible trying website, but when it’s poorly coded within the again, your Search engine optimization efforts might endure in consequence. It’s a tricky job to investigate your theme’s supply code to find out if it’s well-written, particularly for newbies who lack the data and experiences. As a substitute, search for buyer opinions to see if there’s any challenge with Search engine optimization efficiency. Subsequent to that, premium theme makers typically state their themes are well-coded and optimized for Search engine optimization.


Do you want multi-language help? If you wish to increase your website and embrace content material for one more language aside from your default language, you’ll need to decide on a theme that’s translation-ready. That is normally acknowledged within the description. If you happen to simply begin out with website construction, this may occasionally not concern you, since creating high-quality content material for one language is already a tricky job. But when your imaginative and prescient features a multi-language website, then it’s good to assume prematurely and take into account multi-language help themes.


3: How lengthy will this theme be supported? Since WordPress is usually up to date with bug fixes and new options, your website theme wants to have the ability to incorporate these adjustments as properly. Not all themes obtain the identical help as others. Premium themes typically obtain longer updates and help than free ones. Nonetheless, many highly-rated, standard-free themes additionally obtain intensive updates.


Free vs premium themes


There are literally thousands of free WordPress plugins, out there each from the WordPress theme listing and quite a few outdoors sources. If you happen to simply begin with website construction, a free WordPress theme can present important performance and compatibility with key WordPress plugins without extra price.


Free themes are additionally high-quality themes. These themes should undergo a multi-step approval course earlier than being listed on the official theme listing. Subsequent to that, free themes are normally constructed with newbies in thoughts. Because of this, they’re quite simple and straightforward to make use of. Earlier than approving a theme, WordPress builders ensure the theme can be utilized by newbies as a part of their testing course of


However free themes usually aren’t very customizable and supply little to no additional performance. Free themes usually are not distinctive as properly, since they’ve only a few customization choices, coupled with an excessive variety of downloads (as a result they’re free). So if making a novel website is one in every one of your prime priorities, then free themes may not be the most suitable choice for you. Subsequent to that, builders seemingly don’t supply upgrades or present a lot of personal help.


All of the factors talked about above can considerably be resolved by buying premium themes. You’ll certainly get tons and tons of customization choices and added performance. Premium themes usually do embrace common updates, in addition to different helpful options. Subsequent to that, builders are extra keen to offer private help tailor-made to the issue you encountered. In any case, you paid for it, so it is best to obtain extra consideration. The Assistant cycle for a premium theme tends to run for 1-2 years. Costs usually vary from beneath $25 to greater than $100 for a unique customized theme, with the typical worth being $57.74. Web sites corresponding to Mojo Marketplace provide a wide selection of premium themes so that you can select from.


For many newbies who want to construct an internet site, we suggest sticking with the free themes first. They’re easy to make use of so you may take the primary few steps into the world of website constructing. At a similar time, it’s not as simple as consuming sweets. You continue to want to spend so much time exploring the varied instruments and choices inside the free theme. When you’ve bought sufficient expertise and know what you’re doing, know what options you completely need in your website, then it may be a great time to consider shopping for a premium theme.


Some theme suggestions


Beneath are a few of our picks for superb free WordPress themes. They do have paid variations, however, their free counterparts supply greater than sufficient so that you can work with them.




Astra is, without doubt, one of the most put-in, top-rated free themes within the WordPress theme listing. You may go improperly with selecting such a highly-rated theme. It is usually multipurpose, so you may construct your website with this theme no matter your website’s goal. Subsequent to that, it has wonderful third-party help attributable to it being so standard.




OceanWP is one other top-rated theme with an excessive variety of installs. It is usually a multipurpose, lightweight, and extremely extendable theme. The distinction between OceanWP and Astra is that OceanWP has a deep and tight WooCommerce integration, even on its free model. This makes OceanWP a fantastic choice for the e-Commerce website, particularly those with WooCommerce.




Chique is a free theme that gives attention to vogue, significantly vogue blogs, and vogue companies. Visible attractiveness is certainly one of many robust factors of this theme. It’s mild, responsive, and supplies quite a few layouts and customization choices geared towards the style trade.


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